Providing a Strategic Model for Green Branding: A Meta Synthesis- Study
Abstract Today, having a commitment to nature and the principles of sustainability and emphasis on environmental protection is part of the business strategy. Creating a strong and lasting relationship between the consumer and the green brand requires a clear set of features and benefits related to r...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2022-05-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_7027_c649b6e2eb3f1c20d4562476afec106d.pdf |