The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents

The article demonstrates the possibilities of corporate governance methods and investment decision-making models for the cultural organizations and events (on the examples of federal theaters). Financial and investment analysis was applied in the study. The article discusses the hypothesis of the po...

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Main Author: D. L. Morozova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-05-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3441
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author D. L. Morozova
author_facet D. L. Morozova
author_sort D. L. Morozova
collection DOAJ
description The article demonstrates the possibilities of corporate governance methods and investment decision-making models for the cultural organizations and events (on the examples of federal theaters). Financial and investment analysis was applied in the study. The article discusses the hypothesis of the possibility of balancing budgets for new theatrical productions, taking the rehearsal period, premiere and running as a whole. The productions are not considered as deadweight losses, but are analysed as assets with risky returns. The results of the financial analysis of the staging activities of the leading theaters demonstrate their limited possibilities in balancing the budgets for new productions. The most popular performance (with an average ticket price above the market and a stable occupancy rate of over 90 %) requires at least 5–6 years of active running to recoup the initial investment. The author’s are expected to help the performing arts organizations to identify and assess losses during the pandemic crisis. The scientific novelty is to the approach to calculating and forecasting the return on production costs.
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spelling doaj.art-abe43e582d914a1d8ecaabfec14a97b32024-03-26T14:23:10ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-05-010313314410.26425/1816-4277-2022-3-133-1442306The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enentsD. L. Morozova0Ministry of Culture of the Russian Federation; State Institute for Art StudiesThe article demonstrates the possibilities of corporate governance methods and investment decision-making models for the cultural organizations and events (on the examples of federal theaters). Financial and investment analysis was applied in the study. The article discusses the hypothesis of the possibility of balancing budgets for new theatrical productions, taking the rehearsal period, premiere and running as a whole. The productions are not considered as deadweight losses, but are analysed as assets with risky returns. The results of the financial analysis of the staging activities of the leading theaters demonstrate their limited possibilities in balancing the budgets for new productions. The most popular performance (with an average ticket price above the market and a stable occupancy rate of over 90 %) requires at least 5–6 years of active running to recoup the initial investment. The author’s are expected to help the performing arts organizations to identify and assess losses during the pandemic crisis. The scientific novelty is to the approach to calculating and forecasting the return on production costs.https://vestnik.guu.ru/jour/article/view/3441cost-volume-profit analysiscostscalculation methodsfinancial analysisimpact of the pandemicpaybackpandemic impacttheatersperforming artscultural economicsevent management
spellingShingle D. L. Morozova
The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents
Вестник университета
cost-volume-profit analysis
costs
calculation methods
financial analysis
impact of the pandemic
payback
pandemic impact
theaters
performing arts
cultural economics
event management
title The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents
title_full The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents
title_fullStr The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents
title_full_unstemmed The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents
title_short The economics of the performing arts before and during the COVID-19 pandemic. Part 2: an investment approach to cultural enents
title_sort economics of the performing arts before and during the covid 19 pandemic part 2 an investment approach to cultural enents
topic cost-volume-profit analysis
costs
calculation methods
financial analysis
impact of the pandemic
payback
pandemic impact
theaters
performing arts
cultural economics
event management
url https://vestnik.guu.ru/jour/article/view/3441
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