Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process
We are in a digital society where new technologies are constantly emerging and old technologies are being upgraded faster than we can blink. Digital reading has become an important means of reading, but the visual process for digital and paper reading are different. With eye tracking technique, orth...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona
2016-06-01
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| Series: | Anàlisi: Quaderns de Comunicació i Cultura |
| Subjects: | |
| Online Access: | https://analisi.cat/article/view/2552 |
| _version_ | 1811256406986194944 |
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| author | Bing Zhang Elena Añaños Min Zhang |
| author_facet | Bing Zhang Elena Añaños Min Zhang |
| author_sort | Bing Zhang |
| collection | DOAJ |
| description | We are in a digital society where new technologies are constantly emerging and old technologies are being upgraded faster than we can blink. Digital reading has become an important means of reading, but the visual process for digital and paper reading are different. With eye tracking technique, orthogonal design and regression model, this paper, analyzed audiences’ eye movement when reading Chinese e-magazine under visual and auditory stimulations. An experimental e-magazine was created and 80 graduate students were randomly selected. All participants underwent the same setup but under different stimuli; they had to read short sentences while an eye tracker records their eye movement; after completion, participants answer a comprehension questionnaire. The most important results, analyzed in terms of eye fixations, are that text dubbing and background colors have a significant effect on reading comprehension, which means that with text dubbing and cool colors, it can lead to a better reading comprehension. The findings obtained reveal a better knowledge of the e-magazine reading behavior and it can be applied to the design of digital magazines. However, it is necessary to perform specific cross-cultural studies and to unify the units of measurement of eye tracker and the units of measure of reading effectiveness. |
| first_indexed | 2024-04-12T17:39:55Z |
| format | Article |
| id | doaj.art-abeb8bd2a02c49c3a7813e001b190e03 |
| institution | Directory Open Access Journal |
| issn | 0211-2175 2340-5236 |
| language | Catalan |
| last_indexed | 2024-04-12T17:39:55Z |
| publishDate | 2016-06-01 |
| publisher | Universitat Autònoma de Barcelona |
| record_format | Article |
| series | Anàlisi: Quaderns de Comunicació i Cultura |
| spelling | doaj.art-abeb8bd2a02c49c3a7813e001b190e032022-12-22T03:22:50ZcatUniversitat Autònoma de BarcelonaAnàlisi: Quaderns de Comunicació i Cultura0211-21752340-52362016-06-015410.7238/a.v0i54.25521634Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading ProcessBing Zhang0Elena Añaños1Min Zhang2Autonomous University of BarcelonaAutonomous University of BarcelonaUniversity of Shanghai for Science and TechnologyWe are in a digital society where new technologies are constantly emerging and old technologies are being upgraded faster than we can blink. Digital reading has become an important means of reading, but the visual process for digital and paper reading are different. With eye tracking technique, orthogonal design and regression model, this paper, analyzed audiences’ eye movement when reading Chinese e-magazine under visual and auditory stimulations. An experimental e-magazine was created and 80 graduate students were randomly selected. All participants underwent the same setup but under different stimuli; they had to read short sentences while an eye tracker records their eye movement; after completion, participants answer a comprehension questionnaire. The most important results, analyzed in terms of eye fixations, are that text dubbing and background colors have a significant effect on reading comprehension, which means that with text dubbing and cool colors, it can lead to a better reading comprehension. The findings obtained reveal a better knowledge of the e-magazine reading behavior and it can be applied to the design of digital magazines. However, it is necessary to perform specific cross-cultural studies and to unify the units of measurement of eye tracker and the units of measure of reading effectiveness.https://analisi.cat/article/view/2552e-magazinesattentioneye trackerdigital contextreadingmultimedia resources |
| spellingShingle | Bing Zhang Elena Añaños Min Zhang Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process Anàlisi: Quaderns de Comunicació i Cultura e-magazines attention eye tracker digital context reading multimedia resources |
| title | Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process |
| title_full | Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process |
| title_fullStr | Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process |
| title_full_unstemmed | Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process |
| title_short | Effectiveness of the Auditory and Visual effects of Chinese e-Magazine on the Graduate Students’ Reading Process |
| title_sort | effectiveness of the auditory and visual effects of chinese e magazine on the graduate students reading process |
| topic | e-magazines attention eye tracker digital context reading multimedia resources |
| url | https://analisi.cat/article/view/2552 |
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