Risk management marketing seller
Defined by the authors interpretation of the nature of risk, described conditions of emerging risks, with emphasis on risk identification phase of marketing research and risk measurement process and the system of commodity risk management policy on the criteria of quality customer service and circui...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_99_105.pdf |
| _version_ | 1797329608005124096 |
|---|---|
| author | L.I. Kucher M.T. Betz |
| author_facet | L.I. Kucher M.T. Betz |
| author_sort | L.I. Kucher |
| collection | DOAJ |
| description | Defined by the authors interpretation of the nature of risk, described conditions of emerging risks, with emphasis on risk identification phase of marketing research and risk measurement process and the system of commodity risk management policy on the criteria of quality customer service and circuit analysis of chances - risks of the enterprise in the formation of the elements of commercial policy. |
| first_indexed | 2024-03-08T07:07:57Z |
| format | Article |
| id | doaj.art-abfeee105a7a4869b168950d69b0d922 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:07:57Z |
| publishDate | 2011-10-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-abfeee105a7a4869b168950d69b0d9222024-02-03T04:13:11ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-10-0123/199105Risk management marketing sellerL.I. KucherM.T. BetzDefined by the authors interpretation of the nature of risk, described conditions of emerging risks, with emphasis on risk identification phase of marketing research and risk measurement process and the system of commodity risk management policy on the criteria of quality customer service and circuit analysis of chances - risks of the enterprise in the formation of the elements of commercial policy.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_99_105.pdfrisk managementmarketing product policymarket chances |
| spellingShingle | L.I. Kucher M.T. Betz Risk management marketing seller Marketing i Menedžment Innovacij risk management marketing product policy market chances |
| title | Risk management marketing seller |
| title_full | Risk management marketing seller |
| title_fullStr | Risk management marketing seller |
| title_full_unstemmed | Risk management marketing seller |
| title_short | Risk management marketing seller |
| title_sort | risk management marketing seller |
| topic | risk management marketing product policy market chances |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_99_105.pdf |
| work_keys_str_mv | AT likucher riskmanagementmarketingseller AT mtbetz riskmanagementmarketingseller |