Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden
This article is about how the Study Associations belonging to Liberal Adult Education (folkbildningen) deal with their role under New Public Management (NPM). Key issues of voluntary organizations are the ideas or the particular nature for which they were created, and which forms the basis for thei...
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| Format: | Article |
| Language: | Danish |
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Malmö University Press
2010-03-01
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| Series: | Educare |
| Subjects: | |
| Online Access: | https://ojs.mau.se/index.php/educare/article/view/1243 |
| _version_ | 1797353338712358912 |
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| author | Ann-Louise Petersen |
| author_facet | Ann-Louise Petersen |
| author_sort | Ann-Louise Petersen |
| collection | DOAJ |
| description |
This article is about how the Study Associations belonging to Liberal Adult Education (folkbildningen) deal with their role under New Public Management (NPM). Key issues of voluntary organizations are the ideas or the particular nature for which they were created, and which forms the basis for their activities. When introducing competitive markets these ideas risk being bent in order to meet the demands of the market, and the requirements for economic effectiveness. The organization’s interplay with the changes of the environment is highlighted through the use of the New Institutional Theory. The rhetorical analysis of the self-images of the Study Associations, as actors of the market of education, show a linguistic usage where they both point out their role as actors of the market of adult education and their ideological affiliation to “folkbildningen”. By using the traditional discourse, emphasizing pathos (emotions and values), and combining it with logos (programs to qualify the target group), the Study Associations create a special character or a profile of their education. Instead of a deinstitutionalization of the character of the Study Associations we can se a recycling of the traditional discourse in the new context
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| first_indexed | 2024-03-08T13:29:41Z |
| format | Article |
| id | doaj.art-ac191040b53d4b9d97164bacc14af5a8 |
| institution | Directory Open Access Journal |
| issn | 2004-5190 |
| language | Danish |
| last_indexed | 2024-03-08T13:29:41Z |
| publishDate | 2010-03-01 |
| publisher | Malmö University Press |
| record_format | Article |
| series | Educare |
| spelling | doaj.art-ac191040b53d4b9d97164bacc14af5a82024-01-17T10:34:16ZdanMalmö University PressEducare2004-51902010-03-01110.24834/educare.2010.1.1243Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknadenAnn-Louise Petersen0University West This article is about how the Study Associations belonging to Liberal Adult Education (folkbildningen) deal with their role under New Public Management (NPM). Key issues of voluntary organizations are the ideas or the particular nature for which they were created, and which forms the basis for their activities. When introducing competitive markets these ideas risk being bent in order to meet the demands of the market, and the requirements for economic effectiveness. The organization’s interplay with the changes of the environment is highlighted through the use of the New Institutional Theory. The rhetorical analysis of the self-images of the Study Associations, as actors of the market of education, show a linguistic usage where they both point out their role as actors of the market of adult education and their ideological affiliation to “folkbildningen”. By using the traditional discourse, emphasizing pathos (emotions and values), and combining it with logos (programs to qualify the target group), the Study Associations create a special character or a profile of their education. Instead of a deinstitutionalization of the character of the Study Associations we can se a recycling of the traditional discourse in the new context https://ojs.mau.se/index.php/educare/article/view/1243New Public managementself-imagevoluntary organizationStudy AssociationLiberal Adult Educationrhetoric analysis |
| spellingShingle | Ann-Louise Petersen Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden Educare New Public management self-image voluntary organization Study Association Liberal Adult Education rhetoric analysis |
| title | Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden |
| title_full | Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden |
| title_fullStr | Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden |
| title_full_unstemmed | Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden |
| title_short | Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden |
| title_sort | studieforbundens institutionella forutsattningar skapar mojligheter pa utbildningsmarknaden |
| topic | New Public management self-image voluntary organization Study Association Liberal Adult Education rhetoric analysis |
| url | https://ojs.mau.se/index.php/educare/article/view/1243 |
| work_keys_str_mv | AT annlouisepetersen studieforbundensinstitutionellaforutsattningarskaparmojligheterpautbildningsmarknaden |