Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms

Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms

ABSTRACT: The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative business concept. Though little attention h...

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Bibliographic Details
Main Authors: Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed, Arunnan Balasubramaniam, Baharudin Kadir, Murali Raman, Wong Chee Hoo
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
impulsive purchasing
live streaming transaction (LST)
consumer temperament
audio-visual experience
flow experience
Southeast Asia
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123000987

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