| Summary: | Abstract In the contemporary business environment, the assimilation of artificial intelligence (AI) and machine learning (ML) is pivotal for fostering innovation and ensuring long-term growth. This paper examines the strategic aspects of AI/ML adoption, emphasizing that its success rests not just on technology but also on strategic alignment, collaboration, and robust leadership. Highlighting the indispensable role of senior leaders, the paper offers a managerial framework for AI/ML integration, ensuring its alignment with organizational goals. Using real-world examples, the paper presents how AI/ML can be strategically embedded to enhance customer interactions, streamline operations, and unveil new revenue streams. The objective is to provide senior leaders with an understanding, enabling them to harness AI/ML effectively, ensuring their organizations remain at the innovation forefront in a digital age dominated by disruptive AI/ML technologies.
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