Evaluating the Transformative Influence of Green Startups on Sustainable Development in Developing Economies
Purpose The purpose of this paper is to understand the significance and scope of green startups in Pakistan. Moreover, this study also aimed to widen the spectrum of research to assess the linkage between green innovation in developing sides of Asia and customer preference. Methodology This s...
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| Format: | Article |
| Language: | English |
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BMER Consultancy
2024-01-01
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| Series: | Reviews of Management Sciences |
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| Online Access: | https://rmsjournal.com/index.php/admin/article/view/235 |
| Summary: | Purpose
The purpose of this paper is to understand the significance and scope of green startups in Pakistan. Moreover, this study also aimed to widen the spectrum of research to assess the linkage between green innovation in developing sides of Asia and customer preference.
Methodology
This study used a qualitative approach to gain a deeper understanding. The purposive sampling was used and the collected from well-known social entrepreneurs in Karachi. Thematic analysis was the main technique used for the data analysis.
Findings
The findings of this study confirm that green startups have a significant role in the environmental and economic development of the country. However, there is a need to improve operations required for product development, quality of products, customer awareness, and customer persuasion.
Conclusion
The study concluded that green startups are beneficial for improving environmental as well as economic conditions. Hence, the significance of these startups is very high for developed as well as developing economies of the world. The development of these forms of startups may yield individual, societal, and communal goals.
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| ISSN: | 2709-9601 2709-961X |