Typology of entrepreneurs in the first transition: An example of domestic TV series

This paper is based on the material which belongs to the domain of popular culture. That is, it is based on domestic TV series which belong to the first phase of transition, i.e., 1990's. I assumed that popular culture in general provides an expression of omnipresent, widely accepted and usual...

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Main Author: Trifunović Vesna
Format: Article
Language:English
Published: Institute of Ethnography, SASA, Belgrade 2009-01-01
Series:Glasnik Etnografskog Instituta SANU
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0350-0861/2009/0350-08610901135T.pdf
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author Trifunović Vesna
author_facet Trifunović Vesna
author_sort Trifunović Vesna
collection DOAJ
description This paper is based on the material which belongs to the domain of popular culture. That is, it is based on domestic TV series which belong to the first phase of transition, i.e., 1990's. I assumed that popular culture in general provides an expression of omnipresent, widely accepted and usual viewpoints within a society: as such, it also serves to confirm these values and attitudes. In this sense, I was interested in ways of presentation of entrepreneurs in the two domestic TV series: Srecni ljudi and Porodicno blago; the category of entrepreneurs is especially interesting since in the given transitional period, it became a part of the social, economic and cultural life of the Serbian society. These representations are very well presented by particular social types and they allow an insight of conceptualization of entrepreneurs in general. The two domestic TV series were shown at different times in the period of the first transition, and thus reflect ways of the conceptualization changes and development from the beginning until the late phase of the transition.
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spelling doaj.art-ac431798ff4945ad82fb96b92c53e4812022-12-21T23:16:41ZengInstitute of Ethnography, SASA, BelgradeGlasnik Etnografskog Instituta SANU0350-08612009-01-0157113514610.2298/GEI0901135TTypology of entrepreneurs in the first transition: An example of domestic TV seriesTrifunović VesnaThis paper is based on the material which belongs to the domain of popular culture. That is, it is based on domestic TV series which belong to the first phase of transition, i.e., 1990's. I assumed that popular culture in general provides an expression of omnipresent, widely accepted and usual viewpoints within a society: as such, it also serves to confirm these values and attitudes. In this sense, I was interested in ways of presentation of entrepreneurs in the two domestic TV series: Srecni ljudi and Porodicno blago; the category of entrepreneurs is especially interesting since in the given transitional period, it became a part of the social, economic and cultural life of the Serbian society. These representations are very well presented by particular social types and they allow an insight of conceptualization of entrepreneurs in general. The two domestic TV series were shown at different times in the period of the first transition, and thus reflect ways of the conceptualization changes and development from the beginning until the late phase of the transition.http://www.doiserbia.nb.rs/img/doi/0350-0861/2009/0350-08610901135T.pdftransitionentrepreneurssocial typesconceptualizationdomestic TV series
spellingShingle Trifunović Vesna
Typology of entrepreneurs in the first transition: An example of domestic TV series
Glasnik Etnografskog Instituta SANU
transition
entrepreneurs
social types
conceptualization
domestic TV series
title Typology of entrepreneurs in the first transition: An example of domestic TV series
title_full Typology of entrepreneurs in the first transition: An example of domestic TV series
title_fullStr Typology of entrepreneurs in the first transition: An example of domestic TV series
title_full_unstemmed Typology of entrepreneurs in the first transition: An example of domestic TV series
title_short Typology of entrepreneurs in the first transition: An example of domestic TV series
title_sort typology of entrepreneurs in the first transition an example of domestic tv series
topic transition
entrepreneurs
social types
conceptualization
domestic TV series
url http://www.doiserbia.nb.rs/img/doi/0350-0861/2009/0350-08610901135T.pdf
work_keys_str_mv AT trifunovicvesna typologyofentrepreneursinthefirsttransitionanexampleofdomestictvseries