Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil)
Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Competition in service firms is more than manufacturing firm...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-03-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/4462 |
| _version_ | 1797920875414028288 |
|---|---|
| author | Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh |
| author_facet | Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh |
| author_sort | Hassan Mehrmanesh |
| collection | DOAJ |
| description |
Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Competition in service firms is more than manufacturing firms. Loyalty of the hotel's guest is of great importance due to the competitive nature of hotel section. Increasing growth of hotels has increased the importance of guests' loyalty and requires a renewed reservation of the guests in a favorable hotel. Statistical society of this research is the hotels of Ardebil, in the first step sampling is done in cluster form and in the second step sampling is done randomly and clients are available to the selected hotels. The method of this research is descriptive- correlation and the results show that there is a relation among character, phantasm, environment and clients' loyalty in hotel industry.
Keywords: character, phantasm, environment, client's loyalty, hotel, Ardabil
JEL Classifications: C53, C5, E37, E32
|
| first_indexed | 2024-04-10T14:09:03Z |
| format | Article |
| id | doaj.art-ac48873afff74a3c84ab22d5f49ba627 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:09:03Z |
| publishDate | 2017-03-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-ac48873afff74a3c84ab22d5f49ba6272023-02-15T16:09:52ZengEconJournalsInternational Review of Management and Marketing2146-44052017-03-0172Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil)Hassan MehrmaneshSeyed Rahim Safavi Mirmahalleh Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Competition in service firms is more than manufacturing firms. Loyalty of the hotel's guest is of great importance due to the competitive nature of hotel section. Increasing growth of hotels has increased the importance of guests' loyalty and requires a renewed reservation of the guests in a favorable hotel. Statistical society of this research is the hotels of Ardebil, in the first step sampling is done in cluster form and in the second step sampling is done randomly and clients are available to the selected hotels. The method of this research is descriptive- correlation and the results show that there is a relation among character, phantasm, environment and clients' loyalty in hotel industry. Keywords: character, phantasm, environment, client's loyalty, hotel, Ardabil JEL Classifications: C53, C5, E37, E32 https://econjournals.com/index.php/irmm/article/view/4462 |
| spellingShingle | Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil) International Review of Management and Marketing |
| title | Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil) |
| title_full | Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil) |
| title_fullStr | Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil) |
| title_full_unstemmed | Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil) |
| title_short | Studying the Relationship among Character, Phantasm and Environment with Customers' Loyalty in Iran's Hotel Industry (Case Study: Hotels of Ardabil) |
| title_sort | studying the relationship among character phantasm and environment with customers loyalty in iran s hotel industry case study hotels of ardabil |
| url | https://econjournals.com/index.php/irmm/article/view/4462 |
| work_keys_str_mv | AT hassanmehrmanesh studyingtherelationshipamongcharacterphantasmandenvironmentwithcustomersloyaltyiniranshotelindustrycasestudyhotelsofardabil AT seyedrahimsafavimirmahalleh studyingtherelationshipamongcharacterphantasmandenvironmentwithcustomersloyaltyiniranshotelindustrycasestudyhotelsofardabil |