Experience of use of the socially oriented marketing communications complex in Ukraine and world
The article is dedicated to research of the socially oriented marketing communications complex, determination of reasons of subzero efficiency of such actions in Ukraine and study of foreign experience that can be used in home practice.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_147_154.pdf |
| _version_ | 1797335398198804480 |
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| author | Ю.Н. Провозён Е.А. Мицура |
| author_facet | Ю.Н. Провозён Е.А. Мицура |
| author_sort | Ю.Н. Провозён |
| collection | DOAJ |
| description | The article is dedicated to research of the socially oriented marketing communications complex, determination of reasons of subzero efficiency of such actions in Ukraine and study of foreign experience that can be used in home practice. |
| first_indexed | 2024-03-08T08:36:37Z |
| format | Article |
| id | doaj.art-ac63919a86a54181ba5dc49ab53ba40b |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:36:37Z |
| publishDate | 2011-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-ac63919a86a54181ba5dc49ab53ba40b2024-02-02T00:52:54ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-12-0124/2147154Experience of use of the socially oriented marketing communications complex in Ukraine and worldЮ.Н. ПровозёнЕ.А. МицураThe article is dedicated to research of the socially oriented marketing communications complex, determination of reasons of subzero efficiency of such actions in Ukraine and study of foreign experience that can be used in home practice.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_147_154.pdfsocially oriented marketing communicationssocial advertisementefficiency |
| spellingShingle | Ю.Н. Провозён Е.А. Мицура Experience of use of the socially oriented marketing communications complex in Ukraine and world Marketing i Menedžment Innovacij socially oriented marketing communications social advertisement efficiency |
| title | Experience of use of the socially oriented marketing communications complex in Ukraine and world |
| title_full | Experience of use of the socially oriented marketing communications complex in Ukraine and world |
| title_fullStr | Experience of use of the socially oriented marketing communications complex in Ukraine and world |
| title_full_unstemmed | Experience of use of the socially oriented marketing communications complex in Ukraine and world |
| title_short | Experience of use of the socially oriented marketing communications complex in Ukraine and world |
| title_sort | experience of use of the socially oriented marketing communications complex in ukraine and world |
| topic | socially oriented marketing communications social advertisement efficiency |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_147_154.pdf |
| work_keys_str_mv | AT ûnprovozën experienceofuseofthesociallyorientedmarketingcommunicationscomplexinukraineandworld AT eamicura experienceofuseofthesociallyorientedmarketingcommunicationscomplexinukraineandworld |