Experience of use of the socially oriented marketing communications complex in Ukraine and world
The article is dedicated to research of the socially oriented marketing communications complex, determination of reasons of subzero efficiency of such actions in Ukraine and study of foreign experience that can be used in home practice.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_147_154.pdf |