Corporate Communication on Twitter: Management and Administration
This paper focuses on the use of Twitter in institutional communication. Many institutions are still unaware of how Twitter works and the great potential that it has for corporate communication. Twitter allows institutions to provide relevant content to the users and allows starting conversations, f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid
2015-05-01
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| Series: | Disertaciones |
| Subjects: | |
| Online Access: | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/3999 |
| _version_ | 1831841342642192384 |
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| author | Soraya Salazar Puerta Pablo Roger Prieto Dávila |
| author_facet | Soraya Salazar Puerta Pablo Roger Prieto Dávila |
| author_sort | Soraya Salazar Puerta |
| collection | DOAJ |
| description | This paper focuses on the use of Twitter in institutional communication. Many institutions are still unaware of how Twitter works and the great potential that it has for corporate communication. Twitter allows institutions to provide relevant content to the users and allows starting conversations, facilitating the creation of communities. The institution not only provides information but also receives it from the community. The purpose of this paper is the creation of a “manual” on the principal premises that an institution must follow to communicate effectively on Twitter with its target audience. |
| first_indexed | 2024-12-23T06:27:01Z |
| format | Article |
| id | doaj.art-ac7c8a54dc1845e4b464663a9a1e01bc |
| institution | Directory Open Access Journal |
| issn | 1856-9536 |
| language | English |
| last_indexed | 2024-12-23T06:27:01Z |
| publishDate | 2015-05-01 |
| publisher | Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid |
| record_format | Article |
| series | Disertaciones |
| spelling | doaj.art-ac7c8a54dc1845e4b464663a9a1e01bc2022-12-21T17:57:02ZengUniversidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de MadridDisertaciones1856-95362015-05-0181112610.12804/disertaciones.01.2015.012777Corporate Communication on Twitter: Management and AdministrationSoraya Salazar Puerta0Pablo Roger Prieto Dávila1Universidad Rey Juan CarlosUniversidad Rey Juan CarlosThis paper focuses on the use of Twitter in institutional communication. Many institutions are still unaware of how Twitter works and the great potential that it has for corporate communication. Twitter allows institutions to provide relevant content to the users and allows starting conversations, facilitating the creation of communities. The institution not only provides information but also receives it from the community. The purpose of this paper is the creation of a “manual” on the principal premises that an institution must follow to communicate effectively on Twitter with its target audience.https://revistas.urosario.edu.co/index.php/disertaciones/article/view/3999comunicación institucionalredes socialesmanual del estilobuenas prácticas |
| spellingShingle | Soraya Salazar Puerta Pablo Roger Prieto Dávila Corporate Communication on Twitter: Management and Administration Disertaciones comunicación institucional redes sociales manual del estilo buenas prácticas |
| title | Corporate Communication on Twitter: Management and Administration |
| title_full | Corporate Communication on Twitter: Management and Administration |
| title_fullStr | Corporate Communication on Twitter: Management and Administration |
| title_full_unstemmed | Corporate Communication on Twitter: Management and Administration |
| title_short | Corporate Communication on Twitter: Management and Administration |
| title_sort | corporate communication on twitter management and administration |
| topic | comunicación institucional redes sociales manual del estilo buenas prácticas |
| url | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/3999 |
| work_keys_str_mv | AT sorayasalazarpuerta corporatecommunicationontwittermanagementandadministration AT pablorogerprietodavila corporatecommunicationontwittermanagementandadministration |