| Summary: | Background. The article presents the results of a study on the problem of
managing the life cycle of a tourist product. The relevance of building the process of managing
the life cycle of a tourist product, consisting of individual tourist services, is substantiated
in order to develop tourism in the territory. Currently, in the Russian Federation there
is no unified approach to managing the life cycle of the tourist product of the territory, the
existing research works mainly relate to the description of the stages of the life cycle and
approaches to managing them at the level of individual tourism companies, practically do
not consider life cycle management in the context of the territorial binding of services included
into it. The purpose of the study is to identify aspects of managing the life cycle of a
tourist product in the context of the territorial development of tourism. Materials and methods.
The methodological basis of the study was general scientific and special methods of
economic analysis, the provisions of tourism marketing and marketing of services, strategic
planning and forecasting. Results. The following aspects of managing the life cycle of a
tourism product have been identified: the passage of a tourism product through different
stages that require a certain approach to management and coordination of interests of different
participants in the tourism industry; the relationship and interdependence of the life cycle of a
tourism product with the life cycles of tourism services and territories; the importance of participation
of tourism administrations in the management process; the need to focus the tourist
product on the needs of tourists, market trends; the need to use digital technologies in the
management process. Conclusions. The authors argue that it is necessary to develop a model
and mechanism for managing the life cycle of a tourism product, taking into account the contribution
of various participants in the tourism industry to the development, implementation
and promotion of a tourism product, the provision of tourism services.
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