The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek
The research aimed to provide information about the influence and impacts of social media marketing (SMM) in promoting micro, small, and medium enterprises (MSMEs) in Indonesia. The approach of the research was quantitative research with data collection method using the electronic questionnaires of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2021-03-01
|
| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/7073 |