Multiattribute judgment: Acceptance of a new COVID-19 vaccine as a function of price, risk, and effectiveness
This paper illustrates how to apply the RECIPE design to evaluate multiattribute judgment, reporting an experiment in which participants judged intentions to receive a new vaccine against COVID-19. The attributes varied were Price of the vaccine, Risks of side effects as reported in trials, and Effe...
Main Author: | Michael H. Birnbaum |
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Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2021-09-01
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Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | http://journal.sjdm.org/21/210114b/jdm210114b.pdf |
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