Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)

The introduction of electronic Advanced Driver Assistance Systems (ADAS) in road vehicles is expected to improve traffic efficiency and safety significantly. As such, public policy makers are increasingly interested in the implementation possibilities of these systems. Successful implementation in t...

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Main Authors: Vincent Marchau, Marion Wiethoff, Merja Penttinen, Eric Molin
Format: Article
Language:English
Published: TU Delft OPEN Publishing 2001-06-01
Series:European Journal of Transport and Infrastructure Research
Online Access:https://journals.open.tudelft.nl/ejtir/article/view/3670
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author Vincent Marchau
Marion Wiethoff
Merja Penttinen
Eric Molin
author_facet Vincent Marchau
Marion Wiethoff
Merja Penttinen
Eric Molin
author_sort Vincent Marchau
collection DOAJ
description The introduction of electronic Advanced Driver Assistance Systems (ADAS) in road vehicles is expected to improve traffic efficiency and safety significantly. As such, public policy makers are increasingly interested in the implementation possibilities of these systems. Successful implementation in the near future of these systems will largely depend on the willingness of people to buy and use these systems. The current knowledge regarding this willingness is limited. Therefore, in this paper the acceptance of potential users is explored regarding the first ADAS currently deployed. These systems involve proper distance keeping, speed limit adaptation and navigational support. The preferences for ADA systems have been measured using conjoint analysis techniques. Drivers of cars and trucks throughout Europe have been questioned about the overall attractiveness regarding several alternative ADAS. Alternative systems were presented based on their functional features, different levels of system price and varying types of roads on which ADAS could be used. On average, drivers consider it neither attractive nor unattractive to have support systems in their vehicle(s). However, the study shows that this finding needs to be qualified, as preferences depend on the specific system characteristics and the background characteristics of drivers.
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spelling doaj.art-ac9cb72279344211bfa0d3996e2d93902023-12-02T15:11:09ZengTU Delft OPEN PublishingEuropean Journal of Transport and Infrastructure Research1567-71412001-06-011310.18757/ejtir.2001.1.3.36703257Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)Vincent Marchau0Marion Wiethoff1Merja Penttinen2Eric Molin3Faculty of Technology, Policy and Management, Delft University of TechnologyInstitute for Road Safety, Delft University of TechnologyVTT Technical Research Centre of FinlandFaculty of Technology, Policy and Management, Delft University of TechnologyThe introduction of electronic Advanced Driver Assistance Systems (ADAS) in road vehicles is expected to improve traffic efficiency and safety significantly. As such, public policy makers are increasingly interested in the implementation possibilities of these systems. Successful implementation in the near future of these systems will largely depend on the willingness of people to buy and use these systems. The current knowledge regarding this willingness is limited. Therefore, in this paper the acceptance of potential users is explored regarding the first ADAS currently deployed. These systems involve proper distance keeping, speed limit adaptation and navigational support. The preferences for ADA systems have been measured using conjoint analysis techniques. Drivers of cars and trucks throughout Europe have been questioned about the overall attractiveness regarding several alternative ADAS. Alternative systems were presented based on their functional features, different levels of system price and varying types of roads on which ADAS could be used. On average, drivers consider it neither attractive nor unattractive to have support systems in their vehicle(s). However, the study shows that this finding needs to be qualified, as preferences depend on the specific system characteristics and the background characteristics of drivers.https://journals.open.tudelft.nl/ejtir/article/view/3670
spellingShingle Vincent Marchau
Marion Wiethoff
Merja Penttinen
Eric Molin
Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)
European Journal of Transport and Infrastructure Research
title Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)
title_full Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)
title_fullStr Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)
title_full_unstemmed Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)
title_short Stated Preferences of European Drivers regarding Advanced Driver Assistance Systems (ADAS)
title_sort stated preferences of european drivers regarding advanced driver assistance systems adas
url https://journals.open.tudelft.nl/ejtir/article/view/3670
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AT merjapenttinen statedpreferencesofeuropeandriversregardingadvanceddriverassistancesystemsadas
AT ericmolin statedpreferencesofeuropeandriversregardingadvanceddriverassistancesystemsadas