Analisis Pelaksanaan Kerja Sama Sponsorship terhadap Peningkatan Brand Awareness Pihak Sponsor
Sponsorship merupakan salah satu strategi dalam meningkatkan brand awareness suatu perusahaan. Sering kali perusahaan menggunakan strategi tersebut pada event olahraga. Sehingga, saat ini masih belum banyak penelitian lebih lanjut mengenai pengaruh sponsorship pada organisasi mahasiswa. Penelitian b...
Main Authors: | Nasya Fatika Augusta, Amelia Ananda Setiawan, Firna Shizuka Nugroho, Zahra Kirana Prameswari, Syti Sarah Maesaroh |
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Format: | Article |
Language: | English |
Published: |
Universitas Muhammadiyah Purwokerto
2023-09-01
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Series: | Jurnal Sains Sosial dan Humaniora |
Subjects: | |
Online Access: | https://jurnalnasional.ump.ac.id/index.php/JSSH/article/view/17526 |
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