Improved DNN-assisted Customer Behavior Analysis with Smart Visual Analytics

Improved DNN-assisted Customer Behavior Analysis with Smart Visual Analytics

A customer behavior analysis examines each customer journey stage using qualitative and quantitative methodologies to understand what motivates consumer behavior. With visual analytics, marketers can decipher the complicated world of customer retargeting, allowing businesses to visualize data and as...

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Bibliographic Details
Main Authors: Ming Hu, Qinghua Li, Hao Zhou
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2024-01-01
Series:Tehnički Vjesnik
Subjects:
customer behaviour analysis
deep neural network
smart visual analytics
visualize data
Online Access:https://hrcak.srce.hr/file/455072

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