FIRM COMPETITIVENESS OF MANUFACTURING INDUSTRY
The study of firm competitiveness allows to make an objective assessment of the economic results and the possibilities for increasing the level of competitiveness by highlighting the sources of competitive advantage of the respective company in the conditions of expanding competition in the domestic...
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| Format: | Article |
| Language: | English |
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Trakia University
2020-12-01
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| Series: | Trakia Journal of Sciences |
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| Online Access: | http://tru.uni-sz.bg/tsj/TJS%20-%20Suppl.1,%20Vol.18,%202020/70_D.Don4eva.pdf |
| Summary: | The study of firm competitiveness allows to make an objective assessment of the economic results and the possibilities for increasing the level of competitiveness by highlighting the sources of competitive advantage of the respective company in the conditions of expanding competition in the domestic and international markets. This will allow for effective strategies to be developed and will reveal new opportunities for good long-term results. The aim of the paper is to apply a firm-level competitiveness approach and model for the Manufacturing sector identifying the main sources of competitive advantage that determine it. Biserial Correlation and Optimal Binning are used as a related method in this study for assessing firm competitiveness. |
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| ISSN: | 1313-3551 |