Online Financial Trading System Management
Ever since the dotcom bubble burst and the world economy slowed down, financial IT product companies have found it hard to survive. This paper discusses the marketing strategy and company profile that is required to survive these uncertain times. The most difficult of the products to sell and market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2003-06-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/423 |
| _version_ | 1797851601852956672 |
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| author | Syed Mohsin Mujtaba Rizvi Asher Zahid |
| author_facet | Syed Mohsin Mujtaba Rizvi Asher Zahid |
| author_sort | Syed Mohsin Mujtaba Rizvi |
| collection | DOAJ |
| description | Ever since the dotcom bubble burst and the world economy slowed down, financial IT product companies have found it hard to survive. This paper discusses the marketing strategy and company profile that is required to survive these uncertain times. The most difficult of the products to sell and market in these times would be a web- based product for the financial industry. The events § 9/11 provided a ray of hope for such products in the expanding markets of the Middle East and North Africa. In this paper, marketing plan of one such software development company, that designs and develops financial products, is outlined for the Middle East financial industry.
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| first_indexed | 2024-04-09T19:19:19Z |
| format | Article |
| id | doaj.art-acc95b3c94d74464abb2f36a8b44e6f0 |
| institution | Directory Open Access Journal |
| issn | 2616-7476 1998-4162 |
| language | English |
| last_indexed | 2024-04-09T19:19:19Z |
| publishDate | 2003-06-01 |
| publisher | Shaheed Zulfikar Ali Bhutto Institute of Science and Technology |
| record_format | Article |
| series | JISR Management and Social Sciences & Economics |
| spelling | doaj.art-acc95b3c94d74464abb2f36a8b44e6f02023-04-05T15:23:02ZengShaheed Zulfikar Ali Bhutto Institute of Science and TechnologyJISR Management and Social Sciences & Economics2616-74761998-41622003-06-011110.31384/jisrmsse/2003.01.1.4Online Financial Trading System ManagementSyed Mohsin Mujtaba Rizvi0Asher Zahid1SZABIST-KarachiSZABIST-KarachiEver since the dotcom bubble burst and the world economy slowed down, financial IT product companies have found it hard to survive. This paper discusses the marketing strategy and company profile that is required to survive these uncertain times. The most difficult of the products to sell and market in these times would be a web- based product for the financial industry. The events § 9/11 provided a ray of hope for such products in the expanding markets of the Middle East and North Africa. In this paper, marketing plan of one such software development company, that designs and develops financial products, is outlined for the Middle East financial industry. https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/423Trading System ManagementOnline Financial TradingIT product companies9/11 |
| spellingShingle | Syed Mohsin Mujtaba Rizvi Asher Zahid Online Financial Trading System Management JISR Management and Social Sciences & Economics Trading System Management Online Financial Trading IT product companies 9/11 |
| title | Online Financial Trading System Management |
| title_full | Online Financial Trading System Management |
| title_fullStr | Online Financial Trading System Management |
| title_full_unstemmed | Online Financial Trading System Management |
| title_short | Online Financial Trading System Management |
| title_sort | online financial trading system management |
| topic | Trading System Management Online Financial Trading IT product companies 9/11 |
| url | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/423 |
| work_keys_str_mv | AT syedmohsinmujtabarizvi onlinefinancialtradingsystemmanagement AT asherzahid onlinefinancialtradingsystemmanagement |