Impulse buying behaviour at the retail checkout: an investigation of select antecedents

Impulse buying behaviour at the retail checkout: an investigation of select antecedents

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse buy...

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Bibliographic Details
Main Authors: Vinish Pallikkara, Prakash Pinto, Iqbal Thonse Hawaldar, Slima Pinto
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-02-01
Series:Business: Theory and Practice
Subjects:
impulse buying
grocery retailing
in-store promotion
situational factors
external factors
retail checkout
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/12711

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