Promotional activities of banks in Serbia
The paper is focused on banking sector in Serbia, particulary on promotional activities of banks in public and on media. The authors of paper tried to find cause and effect relationship between business success and working quality on the one hand and investment in promotion activities of bank on the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2008-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803101Z.pdf |
| _version_ | 1818334285742997504 |
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| author | Zelenović Vera Grgar Diona |
| author_facet | Zelenović Vera Grgar Diona |
| author_sort | Zelenović Vera |
| collection | DOAJ |
| description | The paper is focused on banking sector in Serbia, particulary on promotional activities of banks in public and on media. The authors of paper tried to find cause and effect relationship between business success and working quality on the one hand and investment in promotion activities of bank on the other hand, like important instrument of bank's business policy realization. Promotional activities appear like successful instrument in order to increase satisfaction of the bank's clients, which effect the increase of successfulness of banks' business. |
| first_indexed | 2024-12-13T14:05:06Z |
| format | Article |
| id | doaj.art-accc5f6c11e04782bcb67aa2810e65a3 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-13T14:05:06Z |
| publishDate | 2008-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-accc5f6c11e04782bcb67aa2810e65a32022-12-21T23:42:37ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642008-01-013931011060354-34710803101ZPromotional activities of banks in SerbiaZelenović Vera0Grgar Diona1University 'Braća Karić', Faculty of Entrepreneurial Management 'Braća Karić' Faculty of Entrepreneurial Management, Novi Sad, SerbiaUniversity 'Braća Karić', Faculty of Entrepreneurial Management 'Braća Karić' Faculty of Entrepreneurial Management, Novi Sad, SerbiaThe paper is focused on banking sector in Serbia, particulary on promotional activities of banks in public and on media. The authors of paper tried to find cause and effect relationship between business success and working quality on the one hand and investment in promotion activities of bank on the other hand, like important instrument of bank's business policy realization. Promotional activities appear like successful instrument in order to increase satisfaction of the bank's clients, which effect the increase of successfulness of banks' business.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803101Z.pdfbankspromotionPRsatisfaction of clientsbusiness policy |
| spellingShingle | Zelenović Vera Grgar Diona Promotional activities of banks in Serbia Marketing (Beograd. 1991) banks promotion PR satisfaction of clients business policy |
| title | Promotional activities of banks in Serbia |
| title_full | Promotional activities of banks in Serbia |
| title_fullStr | Promotional activities of banks in Serbia |
| title_full_unstemmed | Promotional activities of banks in Serbia |
| title_short | Promotional activities of banks in Serbia |
| title_sort | promotional activities of banks in serbia |
| topic | banks promotion PR satisfaction of clients business policy |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803101Z.pdf |
| work_keys_str_mv | AT zelenovicvera promotionalactivitiesofbanksinserbia AT grgardiona promotionalactivitiesofbanksinserbia |