The Impact of Attention to News about Tax Changes on the Stock Market

We approach to point out new direction of measurement the attention of the news related to changes in taxes by using the application Google Trends. The objective of the study is to extend literature that investigates the impact of the information’s search intensity provided by Google Trends on capit...

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Main Author: Jolana Stejskalová
Format: Article
Language:English
Published: Mendel University Press 2017-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/65/6/2113/
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author Jolana Stejskalová
author_facet Jolana Stejskalová
author_sort Jolana Stejskalová
collection DOAJ
description We approach to point out new direction of measurement the attention of the news related to changes in taxes by using the application Google Trends. The objective of the study is to extend literature that investigates the impact of the information’s search intensity provided by Google Trends on capital market. We show that increasing attention on tax changes measured by Google search decrease stock prices of the US companies listed on NASDAQ. Moreover, we focus on abnormal Google searches related to particular shocks. The study investigates the positive relationship between attention to news about tax changes and stock prices in a specific year. The cross-sectional analysis employs data from 2004 and 2005. At that time, President George Bush enacted tax breaks for overseas corporate profits, which had a great impact on search intensity within the period. Additionally, we differentiate between market capitalisation by using the dummy variables to put on the role changes of probability on selected datasets. The results confirmed higher impact of attention on large cap companies and point out the importance of sentiment analysis at liquid markets.
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spelling doaj.art-acd4010fabaf44f7aef62f97223f75192022-12-21T17:33:17ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102017-01-016562113212110.11118/actaun201765062113The Impact of Attention to News about Tax Changes on the Stock MarketJolana Stejskalová0Department of Finance, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech RepublicWe approach to point out new direction of measurement the attention of the news related to changes in taxes by using the application Google Trends. The objective of the study is to extend literature that investigates the impact of the information’s search intensity provided by Google Trends on capital market. We show that increasing attention on tax changes measured by Google search decrease stock prices of the US companies listed on NASDAQ. Moreover, we focus on abnormal Google searches related to particular shocks. The study investigates the positive relationship between attention to news about tax changes and stock prices in a specific year. The cross-sectional analysis employs data from 2004 and 2005. At that time, President George Bush enacted tax breaks for overseas corporate profits, which had a great impact on search intensity within the period. Additionally, we differentiate between market capitalisation by using the dummy variables to put on the role changes of probability on selected datasets. The results confirmed higher impact of attention on large cap companies and point out the importance of sentiment analysis at liquid markets.https://acta.mendelu.cz/65/6/2113/Google trendscorporate taxsentimentstock pricesearch intensitycapitalisation
spellingShingle Jolana Stejskalová
The Impact of Attention to News about Tax Changes on the Stock Market
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Google trends
corporate tax
sentiment
stock price
search intensity
capitalisation
title The Impact of Attention to News about Tax Changes on the Stock Market
title_full The Impact of Attention to News about Tax Changes on the Stock Market
title_fullStr The Impact of Attention to News about Tax Changes on the Stock Market
title_full_unstemmed The Impact of Attention to News about Tax Changes on the Stock Market
title_short The Impact of Attention to News about Tax Changes on the Stock Market
title_sort impact of attention to news about tax changes on the stock market
topic Google trends
corporate tax
sentiment
stock price
search intensity
capitalisation
url https://acta.mendelu.cz/65/6/2113/
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