What to watch: Practical considerations and strategies for using YouTube for research

YouTube is the second-most visited webpage in the world and boasts over 2 billion users and 500 h of videos uploaded every hour. Despite this popularity, relatively few articles have discussed the practical use of searching and YouTube as a research tool and source of data. The purpose of our paper...

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Main Authors: Wuyou Sui, Anna Sui, Ryan E Rhodes
Format: Article
Language:English
Published: SAGE Publishing 2022-09-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076221123707
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author Wuyou Sui
Anna Sui
Ryan E Rhodes
author_facet Wuyou Sui
Anna Sui
Ryan E Rhodes
author_sort Wuyou Sui
collection DOAJ
description YouTube is the second-most visited webpage in the world and boasts over 2 billion users and 500 h of videos uploaded every hour. Despite this popularity, relatively few articles have discussed the practical use of searching and YouTube as a research tool and source of data. The purpose of our paper is to propose a step-by-step schematic for utilizing the YouTube platform. Our discussions include (a) when/whether to use YouTube for research; (b) selecting an appropriate research design; (c) how to search for YouTube data; (d) what data can be pulled from YouTube; and (e) the contextual limitations for interpreting YouTube data. Further, we provide practical strategies and considerations when searching, collecting, or interpreting YouTube data. These discussions are informed by our own work using the YouTube platform. Effective methods used to search for YouTube data are likely to extend beyond simply searching the platform itself; the search strategy and search results themselves should also be documented. While not exhaustive, we feel these considerations and strategies present themselves as a conceptual foothold for future research using the YouTube platform.
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spelling doaj.art-acd4bdadd36b4e9391ab1caf79515bda2022-12-22T03:12:28ZengSAGE PublishingDigital Health2055-20762022-09-01810.1177/20552076221123707What to watch: Practical considerations and strategies for using YouTube for researchWuyou Sui0Anna Sui1Ryan E Rhodes2 Department of Exercise Science, Physical and Health Education, , Victoria, Canada Department of Health and Rehabilitation Sciences, , London, Canada Department of Exercise Science, Physical and Health Education, , Victoria, CanadaYouTube is the second-most visited webpage in the world and boasts over 2 billion users and 500 h of videos uploaded every hour. Despite this popularity, relatively few articles have discussed the practical use of searching and YouTube as a research tool and source of data. The purpose of our paper is to propose a step-by-step schematic for utilizing the YouTube platform. Our discussions include (a) when/whether to use YouTube for research; (b) selecting an appropriate research design; (c) how to search for YouTube data; (d) what data can be pulled from YouTube; and (e) the contextual limitations for interpreting YouTube data. Further, we provide practical strategies and considerations when searching, collecting, or interpreting YouTube data. These discussions are informed by our own work using the YouTube platform. Effective methods used to search for YouTube data are likely to extend beyond simply searching the platform itself; the search strategy and search results themselves should also be documented. While not exhaustive, we feel these considerations and strategies present themselves as a conceptual foothold for future research using the YouTube platform.https://doi.org/10.1177/20552076221123707
spellingShingle Wuyou Sui
Anna Sui
Ryan E Rhodes
What to watch: Practical considerations and strategies for using YouTube for research
Digital Health
title What to watch: Practical considerations and strategies for using YouTube for research
title_full What to watch: Practical considerations and strategies for using YouTube for research
title_fullStr What to watch: Practical considerations and strategies for using YouTube for research
title_full_unstemmed What to watch: Practical considerations and strategies for using YouTube for research
title_short What to watch: Practical considerations and strategies for using YouTube for research
title_sort what to watch practical considerations and strategies for using youtube for research
url https://doi.org/10.1177/20552076221123707
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