Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy

Big data (BD) analytics is emerging as a valuable innovative research area for academics and professionals, showing the substantial requirement in an information-motivated economy focused on knowledge for answers to the market issues. It isn’t simple to effectively utilize the emerging technology, a...

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Main Authors: Nejjari Zakaria, Aamoum Hanane
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/05/e3sconf_iccsre2021_01042.pdf
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author Nejjari Zakaria
Aamoum Hanane
author_facet Nejjari Zakaria
Aamoum Hanane
author_sort Nejjari Zakaria
collection DOAJ
description Big data (BD) analytics is emerging as a valuable innovative research area for academics and professionals, showing the substantial requirement in an information-motivated economy focused on knowledge for answers to the market issues. It isn’t simple to effectively utilize the emerging technology, and it’s actually more difficult to evaluate the BD involvement in enhancing company performance. Furthermore, empirical research exploring the effects on financial performance and market value of the BD remain limited. In evaluating its impact on firm value, this research suggested employing the companies intellectual (IC) capital as a substitute for the BD efficiency deployment. This research utilized the VAIC technique to determine IC, through its principal constituents: capital employed efficiency, structural capital efficiency, human capital efficiency and subsequently applied the SEM method to examine the model fit. The data in this research comprise 29 Moroccan firms registered on the Casablanca Stock Exchange (CSE). These firms are part of 8 sectors: Food producers and processors, banks, Insurance, building and construction materials, participation and promotion real estate, distributors, mining, hardware, software and IT services. The chosen information covering a period of six years, from 2013 to 2019. The test findings indicated that capital employed efficiency and human capital efficiency affect positively and significantly the financial performance and market value.
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spelling doaj.art-ace09dfe9f964053b13f9af5fc6c771d2022-12-21T23:46:32ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012290104210.1051/e3sconf/202122901042e3sconf_iccsre2021_01042Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a ProxyNejjari Zakaria0Aamoum Hanane1National School of Commerce and Management, University Hassan IINational School of Commerce and Management, University Hassan IIBig data (BD) analytics is emerging as a valuable innovative research area for academics and professionals, showing the substantial requirement in an information-motivated economy focused on knowledge for answers to the market issues. It isn’t simple to effectively utilize the emerging technology, and it’s actually more difficult to evaluate the BD involvement in enhancing company performance. Furthermore, empirical research exploring the effects on financial performance and market value of the BD remain limited. In evaluating its impact on firm value, this research suggested employing the companies intellectual (IC) capital as a substitute for the BD efficiency deployment. This research utilized the VAIC technique to determine IC, through its principal constituents: capital employed efficiency, structural capital efficiency, human capital efficiency and subsequently applied the SEM method to examine the model fit. The data in this research comprise 29 Moroccan firms registered on the Casablanca Stock Exchange (CSE). These firms are part of 8 sectors: Food producers and processors, banks, Insurance, building and construction materials, participation and promotion real estate, distributors, mining, hardware, software and IT services. The chosen information covering a period of six years, from 2013 to 2019. The test findings indicated that capital employed efficiency and human capital efficiency affect positively and significantly the financial performance and market value.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/05/e3sconf_iccsre2021_01042.pdf
spellingShingle Nejjari Zakaria
Aamoum Hanane
Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy
E3S Web of Conferences
title Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy
title_full Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy
title_fullStr Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy
title_full_unstemmed Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy
title_short Big Data Analytics Influence on Financial Performance and Market Value: Intellectual Capital as a Proxy
title_sort big data analytics influence on financial performance and market value intellectual capital as a proxy
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/05/e3sconf_iccsre2021_01042.pdf
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