IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE
Advertising has crucial role in todays competitive marketing world. This research studies two important persuasive processes often employed in the management of businesses; Creative Advertising and Marketing Management. Creative Advertising and Marketing Management is necessary in order to have a co...
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| Format: | Article |
| Language: | English |
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EconJournals
2014-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/882/pdf |