Marketing Evaluation as a Profession and Discipline
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Evaluation Center at Western Michigan University
2007-12-01
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| Series: | Journal of MultiDisciplinary Evaluation |
| Online Access: | https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/117 |
| _version_ | 1797812678411943936 |
|---|---|
| author | E. Jane Davidson |
| author_facet | E. Jane Davidson |
| author_sort | E. Jane Davidson |
| collection | DOAJ |
| first_indexed | 2024-03-13T07:42:03Z |
| format | Article |
| id | doaj.art-aceaea8180de4aaca459e31ebaae7b79 |
| institution | Directory Open Access Journal |
| issn | 1556-8180 |
| language | English |
| last_indexed | 2024-03-13T07:42:03Z |
| publishDate | 2007-12-01 |
| publisher | The Evaluation Center at Western Michigan University |
| record_format | Article |
| series | Journal of MultiDisciplinary Evaluation |
| spelling | doaj.art-aceaea8180de4aaca459e31ebaae7b792023-06-03T07:01:07ZengThe Evaluation Center at Western Michigan UniversityJournal of MultiDisciplinary Evaluation1556-81802007-12-012210.56645/jmde.v2i2.117Marketing Evaluation as a Profession and DisciplineE. Jane Davidsonhttps://journals.sfu.ca/jmde/index.php/jmde_1/article/view/117 |
| spellingShingle | E. Jane Davidson Marketing Evaluation as a Profession and Discipline Journal of MultiDisciplinary Evaluation |
| title | Marketing Evaluation as a Profession and Discipline |
| title_full | Marketing Evaluation as a Profession and Discipline |
| title_fullStr | Marketing Evaluation as a Profession and Discipline |
| title_full_unstemmed | Marketing Evaluation as a Profession and Discipline |
| title_short | Marketing Evaluation as a Profession and Discipline |
| title_sort | marketing evaluation as a profession and discipline |
| url | https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/117 |
| work_keys_str_mv | AT ejanedavidson marketingevaluationasaprofessionanddiscipline |