Marketing Evaluation as a Profession and Discipline

Marketing Evaluation as a Profession and Discipline

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Bibliographic Details
Main Author:	E. Jane Davidson
Format:	Article
Language:	English
Published:	The Evaluation Center at Western Michigan University 2007-12-01
Series:	Journal of MultiDisciplinary Evaluation
Online Access:	https://journals.sfu.ca/jmde/index.php/jmde_1/article/view/117

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