Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)

Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segm...

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Main Authors: Miguel Jesús Medina-Viruel, Gema Gomez Casero, Pedro Antonio Fuentes Jiménez, Francisco González Santa Cruz
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Social Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-0760/8/12/319
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author Miguel Jesús Medina-Viruel
Gema Gomez Casero
Pedro Antonio Fuentes Jiménez
Francisco González Santa Cruz
author_facet Miguel Jesús Medina-Viruel
Gema Gomez Casero
Pedro Antonio Fuentes Jiménez
Francisco González Santa Cruz
author_sort Miguel Jesús Medina-Viruel
collection DOAJ
description Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segmentation of the tourists who visit Sucre (Bolivia), on the basis of a higher or lower interest in the gastronomy of the city. The results extracted from the research highlight the existence of three tourist segments with different attitudes regarding gastronomic experiences. Additionally, it notes the importance that a specific type of tourist places on discovering and better understanding the gastronomy of a city as part of its cultural heritage.
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spelling doaj.art-acf26f59d75d4b17b975906746a543ae2022-12-22T01:46:55ZengMDPI AGSocial Sciences2076-07602019-11-0181231910.3390/socsci8120319socsci8120319Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)Miguel Jesús Medina-Viruel0Gema Gomez Casero1Pedro Antonio Fuentes Jiménez2Francisco González Santa Cruz3Department of Applied Economics, Agrifood Campus of International Excellence, University of Cordoba, E-14002 Córdoba, SpainDepartment of Applied Economics, Agrifood Campus of International Excellence, University of Cordoba, E-14002 Córdoba, SpainCoordinator of the Doctorate in Business Management, Royal Mayor and Pontifical, University of San Francisco Xavier in Chuquisaca, Sucre, BoliviaDepartment of Business Organization, Agrifood Campus of International Excellence, University of Cordoba, E-14002 Córdoba, SpainRecently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segmentation of the tourists who visit Sucre (Bolivia), on the basis of a higher or lower interest in the gastronomy of the city. The results extracted from the research highlight the existence of three tourist segments with different attitudes regarding gastronomic experiences. Additionally, it notes the importance that a specific type of tourist places on discovering and better understanding the gastronomy of a city as part of its cultural heritage.https://www.mdpi.com/2076-0760/8/12/319gastronomic tourismworld heritagesegmentationperceived valuegastronomic attributessucrebolivia
spellingShingle Miguel Jesús Medina-Viruel
Gema Gomez Casero
Pedro Antonio Fuentes Jiménez
Francisco González Santa Cruz
Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
Social Sciences
gastronomic tourism
world heritage
segmentation
perceived value
gastronomic attributes
sucre
bolivia
title Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
title_full Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
title_fullStr Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
title_full_unstemmed Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
title_short Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
title_sort relevance of gastronomy in the tourism of a world heritage site the case of sucre bolivia
topic gastronomic tourism
world heritage
segmentation
perceived value
gastronomic attributes
sucre
bolivia
url https://www.mdpi.com/2076-0760/8/12/319
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AT pedroantoniofuentesjimenez relevanceofgastronomyinthetourismofaworldheritagesitethecaseofsucrebolivia
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