| Summary: | Despite of tourism infrastructure and software, the development of tourism is hampered due to the lack of information support, which encapsulates various aspects of travel implementation. This paper highlights a demand for integrating various approaches and methods to develop a universal tourism information recommender system when building individual tourist routes. The study objective is proposing a concept of a universal information recommender system for building a personalized tourist route. The developed design concept for such a system involves a procedure for data collection and preparation for tourism product synthesis; a methodology for tourism product formation according to user preferences; the main stages of this methodology implementation. To collect and store information from real travelers, this paper proposes to use elements of blockchain technology in order to ensure information security. A model that specifies the key elements of a tourist route planning process is presented. This article can serve as a reference and knowledge base for digital business system analysts, system designers, and digital tourism business implementers for better digital business system design and implementation in the tourism sector.
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