INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION
With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature...
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| Format: | Article |
| Language: | English |
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2016-02-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/influence_of_manufacturer_signature_on_store_brands_loyalty_and_purchase_intention_1.pdf |
| _version_ | 1827165211169128448 |
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| author | Cristina Calvo-Porral Valentín-Alejandro Martínez-Fernández Oscar Juanatey-Boga |
| author_facet | Cristina Calvo-Porral Valentín-Alejandro Martínez-Fernández Oscar Juanatey-Boga |
| author_sort | Cristina Calvo-Porral |
| collection | DOAJ |
| description | With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature – and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands’ purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands’ purchasing likelihood. |
| first_indexed | 2024-03-12T09:28:35Z |
| format | Article |
| id | doaj.art-ad228eff3ee14e93bea2363d393c21ab |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2025-03-21T01:28:53Z |
| publishDate | 2016-02-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-ad228eff3ee14e93bea2363d393c21ab2024-08-03T01:09:13ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2016-02-015612942INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTIONCristina Calvo-Porral 0Valentín-Alejandro Martínez-Fernández1Oscar Juanatey-Boga2Professor at Universidade da Coruña, Facultad de Economía y Empresa – Coruña, SpainProfessor at Universidade da Coruña, Facultad de Economía y Empresa – Coruña, SpainProfessor at Universidade da Coruña, Facultad de Economía y Empresa – Coruña, SpainWith today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature – and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands’ purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands’ purchasing likelihood.http://rae.fgv.br/sites/rae.fgv.br/files/influence_of_manufacturer_signature_on_store_brands_loyalty_and_purchase_intention_1.pdfStore brandpurchase intentionloyaltymanufacturerretailer |
| spellingShingle | Cristina Calvo-Porral Valentín-Alejandro Martínez-Fernández Oscar Juanatey-Boga INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION RAE: Revista de Administração de Empresas Store brand purchase intention loyalty manufacturer retailer |
| title | INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION |
| title_full | INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION |
| title_fullStr | INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION |
| title_full_unstemmed | INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION |
| title_short | INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION |
| title_sort | influence of manufacturer signature on store brands loyalty and purchase intention |
| topic | Store brand purchase intention loyalty manufacturer retailer |
| url | http://rae.fgv.br/sites/rae.fgv.br/files/influence_of_manufacturer_signature_on_store_brands_loyalty_and_purchase_intention_1.pdf |
| work_keys_str_mv | AT cristinacalvoporral influenceofmanufacturersignatureonstorebrandsloyaltyandpurchaseintention AT valentinalejandromartinezfernandez influenceofmanufacturersignatureonstorebrandsloyaltyandpurchaseintention AT oscarjuanateyboga influenceofmanufacturersignatureonstorebrandsloyaltyandpurchaseintention |