INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION

INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION

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With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature...

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Bibliographic Details
Main Authors:	Cristina Calvo-Porral, Valentín-Alejandro Martínez-Fernández, Oscar Juanatey-Boga
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2016-02-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Store brand purchase intention loyalty manufacturer retailer
Online Access:	http://rae.fgv.br/sites/rae.fgv.br/files/influence_of_manufacturer_signature_on_store_brands_loyalty_and_purchase_intention_1.pdf

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