Study of brazilian franchises internationalization: challenges and barriers

Study of brazilian franchises internationalization: challenges and barriers

The goal of this study was to analyze brazilian franchises internationalization through a case study, in order to identify the factors that influence internationalization, the adaptations of marketing strategies and main barriers and challenges of brazilian franchises internationalization. A qualita...

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Bibliographic Details
Main Authors: Helena Loffredo da Rocha Leite, Paulo Sergio Miranda Mendonça, Everton José Buzzo
Format: Article
Language:English
Published: Universidade Estadual Paulista 2014-06-01
Series:GEPROS: Gestão da Produção, Operações e Sistemas
Subjects:
Franchises. Internationalization. Marketing Strategy.
Online Access:http://revista.feb.unesp.br/index.php/gepros/article/view/1144/524

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