Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization

INTRODUCTION: With the advent of the information technology era, rural areas face new environmental protection challenges and opportunities. The rapid development of information technology provides new possibilities for changes in rural ecological behavior. However, understanding the influencing fac...

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Main Authors: Jianming Cai, Hong Ling, Chao Yang, Jianfeng Gu
Format: Article
Language:English
Published: European Alliance for Innovation (EAI) 2023-11-01
Series:EAI Endorsed Transactions on Energy Web
Subjects:
Online Access:https://publications.eai.eu/index.php/ew/article/view/4301
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author Jianming Cai
Hong Ling
Chao Yang
Jianfeng Gu
author_facet Jianming Cai
Hong Ling
Chao Yang
Jianfeng Gu
author_sort Jianming Cai
collection DOAJ
description INTRODUCTION: With the advent of the information technology era, rural areas face new environmental protection challenges and opportunities. The rapid development of information technology provides new possibilities for changes in rural ecological behavior. However, understanding the influencing factors of rural environmental behavior in the context of information technology remains an important research topic. OBJECTIVES: This study aims to reveal the influencing factors of rural environmental behavior in the context of information technology to help governments and policymakers develop effective environmental protection strategies. Specifically, the researchers will focus on the extent to which factors such as education level, ecological awareness, economic status, and social participation influence the environmental behavior of rural residents. METHODS: A questionnaire survey was used in this study, and residents of a particular rural area were selected as the research subjects. A questionnaire containing questions on education level, environmental awareness, economic status, social participation, and environmental behavior was designed, and a large amount of data was collected through random sampling. Statistical analysis methods, such as regression and correlation analyses, were used to process and interpret the data. RESULTS: The study's results showed that the education level significantly affected the environmental behavior of rural residents. Residents with higher levels of education were more inclined to take positive ecological protection actions such as waste separation and energy conservation. In addition, environmental awareness was also found to be closely related to environmental behavior, with residents with higher ecological awareness being more concerned about environmental protection and taking action accordingly. Economic status and social participation affected rural residents' environmental behavior to a certain extent but to a lesser extent than education level and ecological awareness. CONCLUSION: Rural environmental behavior in the context of informatization is affected by a combination of factors. To promote rural ecological protection, the government should strengthen investment in education and improve rural residents' education level and environmental awareness. In addition, social organizations and public participation should also be supported to encourage rural residents to actively participate in environmental protection actions. These measures will help to promote a change in ecological behavior in rural areas and achieve the goal of sustainable development.
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spelling doaj.art-ad2be0e2e530413abf2575adf4cb21f22023-11-03T18:35:34ZengEuropean Alliance for Innovation (EAI)EAI Endorsed Transactions on Energy Web2032-944X2023-11-011010.4108/ew.4301Empirical Study on Influencing Factors of Rural Environmental Behavior in InformatizationJianming Cai0Hong Ling1Chao Yang2Jianfeng Gu3School of Management Fudan UniversitySchool of Management Fudan UniversityNingbo Polytechnic Chinatsing Ecological Environment (Ningbo) Co.INTRODUCTION: With the advent of the information technology era, rural areas face new environmental protection challenges and opportunities. The rapid development of information technology provides new possibilities for changes in rural ecological behavior. However, understanding the influencing factors of rural environmental behavior in the context of information technology remains an important research topic. OBJECTIVES: This study aims to reveal the influencing factors of rural environmental behavior in the context of information technology to help governments and policymakers develop effective environmental protection strategies. Specifically, the researchers will focus on the extent to which factors such as education level, ecological awareness, economic status, and social participation influence the environmental behavior of rural residents. METHODS: A questionnaire survey was used in this study, and residents of a particular rural area were selected as the research subjects. A questionnaire containing questions on education level, environmental awareness, economic status, social participation, and environmental behavior was designed, and a large amount of data was collected through random sampling. Statistical analysis methods, such as regression and correlation analyses, were used to process and interpret the data. RESULTS: The study's results showed that the education level significantly affected the environmental behavior of rural residents. Residents with higher levels of education were more inclined to take positive ecological protection actions such as waste separation and energy conservation. In addition, environmental awareness was also found to be closely related to environmental behavior, with residents with higher ecological awareness being more concerned about environmental protection and taking action accordingly. Economic status and social participation affected rural residents' environmental behavior to a certain extent but to a lesser extent than education level and ecological awareness. CONCLUSION: Rural environmental behavior in the context of informatization is affected by a combination of factors. To promote rural ecological protection, the government should strengthen investment in education and improve rural residents' education level and environmental awareness. In addition, social organizations and public participation should also be supported to encourage rural residents to actively participate in environmental protection actions. These measures will help to promote a change in ecological behavior in rural areas and achieve the goal of sustainable development. https://publications.eai.eu/index.php/ew/article/view/4301information technology backgroundrural environmental behaviorinfluencing factorsrural environmental protectionsustainable development
spellingShingle Jianming Cai
Hong Ling
Chao Yang
Jianfeng Gu
Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization
EAI Endorsed Transactions on Energy Web
information technology background
rural environmental behavior
influencing factors
rural environmental protection
sustainable development
title Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization
title_full Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization
title_fullStr Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization
title_full_unstemmed Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization
title_short Empirical Study on Influencing Factors of Rural Environmental Behavior in Informatization
title_sort empirical study on influencing factors of rural environmental behavior in informatization
topic information technology background
rural environmental behavior
influencing factors
rural environmental protection
sustainable development
url https://publications.eai.eu/index.php/ew/article/view/4301
work_keys_str_mv AT jianmingcai empiricalstudyoninfluencingfactorsofruralenvironmentalbehaviorininformatization
AT hongling empiricalstudyoninfluencingfactorsofruralenvironmentalbehaviorininformatization
AT chaoyang empiricalstudyoninfluencingfactorsofruralenvironmentalbehaviorininformatization
AT jianfenggu empiricalstudyoninfluencingfactorsofruralenvironmentalbehaviorininformatization