Conceptualizing Global Investment Evaluation Model by Understanding the Environmental Key Risk Variables and their Impacts on the Market Size of the Hotel Industry
Finding the size of market potential is essential task for every stakeholder including policy makers, investors, managers, employees in the international hotel industry. This study proposed a conceptualized global investment evaluation model based upon understanding the environmental key risk variab...
Main Authors: | Jellna Chung, Jeong-Gil Choi |
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Format: | Article |
Language: | English |
Published: |
People & Global Business Association (P&GBA)
2018-09-01
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Series: | Global Business and Finance Review |
Subjects: | |
Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20181011150853-XTU48.pdf |
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