Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine
In recent years consumers’ concerns regarding the environmental impact of food production has significantly increased, also due to food sustainability, food safety and food security issues. A number of certification systems for environmental-friendly products have been created e.g. water-saving labe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2019-12-01
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| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977419300158 |
| _version_ | 1818038922898309120 |
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| author | Chiara Mazzocchi Giordano Ruggeri Stefano Corsi |
| author_facet | Chiara Mazzocchi Giordano Ruggeri Stefano Corsi |
| author_sort | Chiara Mazzocchi |
| collection | DOAJ |
| description | In recent years consumers’ concerns regarding the environmental impact of food production has significantly increased, also due to food sustainability, food safety and food security issues. A number of certification systems for environmental-friendly products have been created e.g. water-saving labels and fishery sustainable labels. Among various environmental issues, the protection of biodiversity has recently gained popularity both in public opinion and in scientific debate. This paper describes the results of a Choice Experiment on wine consumers to estimate their willingness to pay for biodiversity conservation practices in vineyards. The survey was conducted by direct interviews at a wine tasting event in an Italian winery located at Montefano (Marche). The results show that consumers are willing to pay a premium price for wine certification that takes into account biodiversity not only for medium-high price wines, but also for low-price wines. Finally, quality of wine and organic certification remain important attributes in wine purchasing choices related to expensive wines. |
| first_indexed | 2024-12-10T07:50:26Z |
| format | Article |
| id | doaj.art-ad2f6f66480b49b1b47181cc3767ea1d |
| institution | Directory Open Access Journal |
| issn | 2212-9774 |
| language | English |
| last_indexed | 2024-12-10T07:50:26Z |
| publishDate | 2019-12-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj.art-ad2f6f66480b49b1b47181cc3767ea1d2022-12-22T01:57:03ZengFirenze University PressWine Economics and Policy2212-97742019-12-0182155164Consumers’ preferences for biodiversity in vineyards: A choice experiment on wineChiara Mazzocchi0Giordano Ruggeri1Stefano Corsi2Corresponding author.; Department of Agricultural and Environmental Science, University of Milan, Via Celoria 2, 20133, Milan, ItalyDepartment of Agricultural and Environmental Science, University of Milan, Via Celoria 2, 20133, Milan, ItalyDepartment of Agricultural and Environmental Science, University of Milan, Via Celoria 2, 20133, Milan, ItalyIn recent years consumers’ concerns regarding the environmental impact of food production has significantly increased, also due to food sustainability, food safety and food security issues. A number of certification systems for environmental-friendly products have been created e.g. water-saving labels and fishery sustainable labels. Among various environmental issues, the protection of biodiversity has recently gained popularity both in public opinion and in scientific debate. This paper describes the results of a Choice Experiment on wine consumers to estimate their willingness to pay for biodiversity conservation practices in vineyards. The survey was conducted by direct interviews at a wine tasting event in an Italian winery located at Montefano (Marche). The results show that consumers are willing to pay a premium price for wine certification that takes into account biodiversity not only for medium-high price wines, but also for low-price wines. Finally, quality of wine and organic certification remain important attributes in wine purchasing choices related to expensive wines.http://www.sciencedirect.com/science/article/pii/S2212977419300158 |
| spellingShingle | Chiara Mazzocchi Giordano Ruggeri Stefano Corsi Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine Wine Economics and Policy |
| title | Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine |
| title_full | Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine |
| title_fullStr | Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine |
| title_full_unstemmed | Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine |
| title_short | Consumers’ preferences for biodiversity in vineyards: A choice experiment on wine |
| title_sort | consumers preferences for biodiversity in vineyards a choice experiment on wine |
| url | http://www.sciencedirect.com/science/article/pii/S2212977419300158 |
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