The expedition sponsorship as an element of tourism management
Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB University in Torun
2014-12-01
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| Series: | Torun Business Review |
| Subjects: | |
| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/257 |
| _version_ | 1818021539175464960 |
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| author | Katarzyna Czaińska Marek Datko |
| author_facet | Katarzyna Czaińska Marek Datko |
| author_sort | Katarzyna Czaińska |
| collection | DOAJ |
| description | Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole project. Of course, case study analysis has been predicted by theoretical studies of such concepts like tourism, sponsoring, sponsorship, and tourism management. In formulated conclusions authors underlined meaning of planning, managers skills and competition, ethical aspect of decision making under pressure of crisis and many other problems related to the subject of the paper. |
| first_indexed | 2024-04-14T08:19:29Z |
| format | Article |
| id | doaj.art-ad39133d4dbd4f24a7a6e3c427529f4c |
| institution | Directory Open Access Journal |
| issn | 1643-8175 2451-0955 |
| language | English |
| last_indexed | 2024-04-14T08:19:29Z |
| publishDate | 2014-12-01 |
| publisher | WSB University in Torun |
| record_format | Article |
| series | Torun Business Review |
| spelling | doaj.art-ad39133d4dbd4f24a7a6e3c427529f4c2022-12-22T02:04:16ZengWSB University in TorunTorun Business Review1643-81752451-09552014-12-011313463478199The expedition sponsorship as an element of tourism managementKatarzyna Czaińska0Marek Datko1Wyższa Szkoła Biznesu w Poznaniu Niedziałkowskiego 18A 61-579 PoznańWSB University in Torun ul. Młodzieżowa 31a 87-100 ToruńAuthors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole project. Of course, case study analysis has been predicted by theoretical studies of such concepts like tourism, sponsoring, sponsorship, and tourism management. In formulated conclusions authors underlined meaning of planning, managers skills and competition, ethical aspect of decision making under pressure of crisis and many other problems related to the subject of the paper.https://tbr.wsb.torun.pl/index.php/journal/article/view/257Expedition, Sport, Tourism, Tourism Management, Sponsorship |
| spellingShingle | Katarzyna Czaińska Marek Datko The expedition sponsorship as an element of tourism management Torun Business Review Expedition, Sport, Tourism, Tourism Management, Sponsorship |
| title | The expedition sponsorship as an element of tourism management |
| title_full | The expedition sponsorship as an element of tourism management |
| title_fullStr | The expedition sponsorship as an element of tourism management |
| title_full_unstemmed | The expedition sponsorship as an element of tourism management |
| title_short | The expedition sponsorship as an element of tourism management |
| title_sort | expedition sponsorship as an element of tourism management |
| topic | Expedition, Sport, Tourism, Tourism Management, Sponsorship |
| url | https://tbr.wsb.torun.pl/index.php/journal/article/view/257 |
| work_keys_str_mv | AT katarzynaczainska theexpeditionsponsorshipasanelementoftourismmanagement AT marekdatko theexpeditionsponsorshipasanelementoftourismmanagement AT katarzynaczainska expeditionsponsorshipasanelementoftourismmanagement AT marekdatko expeditionsponsorshipasanelementoftourismmanagement |