The expedition sponsorship as an element of tourism management
Authors presented analysis of impact of sponsorship in contemporary tourism management. Based on case study of expedition on the K2 mountain pick, authors described process of gaining sponsors, creation of sponsoring strategy, change management caused by failure and finally successes of the whole pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB University in Torun
2014-12-01
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| Series: | Torun Business Review |
| Subjects: | |
| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/257 |