User needs over time: the market and technology maturity model (MTMM)
Abstract This paper conceptualizes how consumers perceive innovations at different stages of technology maturity. The market and technology maturity model (MTMM) combines the constructs of acceptability, acceptance, and adoption with the widely used technology readiness level (TRL). The MTMM propose...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2023-06-01
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| Series: | Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s13731-023-00302-2 |
| _version_ | 1827928438318563328 |
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| author | Jan Silberer Stefanie Astfalk Patrick Planing Patrick Müller |
| author_facet | Jan Silberer Stefanie Astfalk Patrick Planing Patrick Müller |
| author_sort | Jan Silberer |
| collection | DOAJ |
| description | Abstract This paper conceptualizes how consumers perceive innovations at different stages of technology maturity. The market and technology maturity model (MTMM) combines the constructs of acceptability, acceptance, and adoption with the widely used technology readiness level (TRL). The MTMM proposes that different aspects impact users’ attitudes and behavior at different stages of technology maturity. To demonstrate the effect of technology maturity on the acceptance factors, a review was conducted based on previous studies on the acceptance of new technologies at various stages of technological maturity. The findings demonstrate that performance expectancy remains stable across the TRL stages, but effort expectancy tends to gain importance only after TRL 7. This indicates that consumers do not consider effort when the technology is still in early development. The results show that the importance of technology acceptance constructs differs across the stages of technology maturity. A limitation of this study is that only the most commonly used factors influencing acceptance have been considered. Future meta-studies should confirm the hypothesis with other factors such as social influence and hedonic motivation. |
| first_indexed | 2024-03-13T06:07:37Z |
| format | Article |
| id | doaj.art-ad3d489373aa426198f7f9e616217d61 |
| institution | Directory Open Access Journal |
| issn | 2192-5372 |
| language | English |
| last_indexed | 2024-03-13T06:07:37Z |
| publishDate | 2023-06-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj.art-ad3d489373aa426198f7f9e616217d612023-06-11T11:28:53ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722023-06-0112111210.1186/s13731-023-00302-2User needs over time: the market and technology maturity model (MTMM)Jan Silberer0Stefanie Astfalk1Patrick Planing2Patrick Müller3HFT Stuttgart UniversityIAO FrauenhoferHFT Stuttgart UniversityHFT Stuttgart UniversityAbstract This paper conceptualizes how consumers perceive innovations at different stages of technology maturity. The market and technology maturity model (MTMM) combines the constructs of acceptability, acceptance, and adoption with the widely used technology readiness level (TRL). The MTMM proposes that different aspects impact users’ attitudes and behavior at different stages of technology maturity. To demonstrate the effect of technology maturity on the acceptance factors, a review was conducted based on previous studies on the acceptance of new technologies at various stages of technological maturity. The findings demonstrate that performance expectancy remains stable across the TRL stages, but effort expectancy tends to gain importance only after TRL 7. This indicates that consumers do not consider effort when the technology is still in early development. The results show that the importance of technology acceptance constructs differs across the stages of technology maturity. A limitation of this study is that only the most commonly used factors influencing acceptance have been considered. Future meta-studies should confirm the hypothesis with other factors such as social influence and hedonic motivation.https://doi.org/10.1186/s13731-023-00302-2AcceptabilityAcceptanceAdoptionTechnology |
| spellingShingle | Jan Silberer Stefanie Astfalk Patrick Planing Patrick Müller User needs over time: the market and technology maturity model (MTMM) Journal of Innovation and Entrepreneurship Acceptability Acceptance Adoption Technology |
| title | User needs over time: the market and technology maturity model (MTMM) |
| title_full | User needs over time: the market and technology maturity model (MTMM) |
| title_fullStr | User needs over time: the market and technology maturity model (MTMM) |
| title_full_unstemmed | User needs over time: the market and technology maturity model (MTMM) |
| title_short | User needs over time: the market and technology maturity model (MTMM) |
| title_sort | user needs over time the market and technology maturity model mtmm |
| topic | Acceptability Acceptance Adoption Technology |
| url | https://doi.org/10.1186/s13731-023-00302-2 |
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