User needs over time: the market and technology maturity model (MTMM)

User needs over time: the market and technology maturity model (MTMM)

Abstract This paper conceptualizes how consumers perceive innovations at different stages of technology maturity. The market and technology maturity model (MTMM) combines the constructs of acceptability, acceptance, and adoption with the widely used technology readiness level (TRL). The MTMM propose...

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Bibliographic Details
Main Authors: Jan Silberer, Stefanie Astfalk, Patrick Planing, Patrick Müller
Format: Article
Language:English
Published: SpringerOpen 2023-06-01
Series:Journal of Innovation and Entrepreneurship
Subjects:
Acceptability
Acceptance
Adoption
Technology
Online Access:https://doi.org/10.1186/s13731-023-00302-2

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