A study of consumer behavior and willingness to pay towards cosmetic products of generation Z in Hochiminh city
The global cosmetics industry is experiencing robust growth and Generation Z (Gen Z) is a potential customer source of this market. This research examines customers’ intentions to purchase cosmetic goods of Gen Z in Hochiminh city using perceived value factors as the antecedents of attitude in the m...
| প্রধান লেখক: | , , , , , , |
|---|---|
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
EDP Sciences
2023-01-01
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| মালা: | BIO Web of Conferences |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.bio-conferences.org/articles/bioconf/pdf/2023/20/bioconf_biomic2023_05001.pdf |