Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)
Experts have increasingly noticed the necessity of aligning marketing information security policy with strategic information systems plan to enhance the utilization of information assets. Therefore, this study aimed to provide a model to explain the dimensions and components of aligning the marketin...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2016-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-242-2&slc_lang=en&sid=1 |