TENDENCIES OF INTERNATIONALIZATION IN RETAILING
Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2008-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/202.pdf |
| _version_ | 1828418146076196864 |
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| author | Pop Nicolae Alexandru Dabija Dan Cristian |
| author_facet | Pop Nicolae Alexandru Dabija Dan Cristian |
| author_sort | Pop Nicolae Alexandru |
| collection | DOAJ |
| description | Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the world’s leading retailers make mistakes when approaching markets they do not understand properly. |
| first_indexed | 2024-12-10T14:32:05Z |
| format | Article |
| id | doaj.art-ada711198746420b9ebfa5208e071217 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-10T14:32:05Z |
| publishDate | 2008-05-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-ada711198746420b9ebfa5208e0712172022-12-22T01:44:54ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502008-05-014110991105TENDENCIES OF INTERNATIONALIZATION IN RETAILINGPop Nicolae AlexandruDabija Dan CristianManufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the world’s leading retailers make mistakes when approaching markets they do not understand properly.http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/202.pdfretailing; internationalization; elements of external environment; behavioural polyvalence; consumers’ orientation |
| spellingShingle | Pop Nicolae Alexandru Dabija Dan Cristian TENDENCIES OF INTERNATIONALIZATION IN RETAILING Annals of the University of Oradea: Economic Science retailing; internationalization; elements of external environment; behavioural polyvalence; consumers’ orientation |
| title | TENDENCIES OF INTERNATIONALIZATION IN RETAILING |
| title_full | TENDENCIES OF INTERNATIONALIZATION IN RETAILING |
| title_fullStr | TENDENCIES OF INTERNATIONALIZATION IN RETAILING |
| title_full_unstemmed | TENDENCIES OF INTERNATIONALIZATION IN RETAILING |
| title_short | TENDENCIES OF INTERNATIONALIZATION IN RETAILING |
| title_sort | tendencies of internationalization in retailing |
| topic | retailing; internationalization; elements of external environment; behavioural polyvalence; consumers’ orientation |
| url | http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/202.pdf |
| work_keys_str_mv | AT popnicolaealexandru tendenciesofinternationalizationinretailing AT dabijadancristian tendenciesofinternationalizationinretailing |