The Importance of Store Image and Retail Service Quality in Private Brand Image-Building

The Importance of Store Image and Retail Service Quality in Private Brand Image-Building

Objective: The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose to address this issue by seeking answers to th...

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Bibliographic Details
Main Authors: Adi Alić, Emir Agić, Merima Činjarević
Format: Article
Language:English
Published: Cracow University of Economics 2017-03-01
Series:Entrepreneurial Business and Economics Review
Subjects:
retailing
private brands
store image
service quality
Online Access:http:////eber.uek.krakow.pl/index.php/eber/article/view/178

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