Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were eva...

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Main Authors: Bokyung Kim, Kristine Johnson, Sun-Young Park
Format: Article
Language:English
Published: Taylor & Francis Group 2017-01-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2017.1354525
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author Bokyung Kim
Kristine Johnson
Sun-Young Park
author_facet Bokyung Kim
Kristine Johnson
Sun-Young Park
author_sort Bokyung Kim
collection DOAJ
description To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the public relations nightmare that would result from a security breach.
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spelling doaj.art-adef029fa76f4364aa7e86c9e2d5e88d2022-12-21T20:30:48ZengTaylor & Francis GroupCogent Business & Management2331-19752017-01-014110.1080/23311975.2017.13545251354525Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severityBokyung Kim0Kristine Johnson1Sun-Young Park2College of Communication and Creative Arts, Rowan UniversityCollege of Communication and Creative Arts, Rowan UniversityCollege of Liberal Arts, University of MassachusettsTo fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the public relations nightmare that would result from a security breach.http://dx.doi.org/10.1080/23311975.2017.1354525security breachdata breachcyber crisis communicationcorporate public relations and strategic communicationinformation management
spellingShingle Bokyung Kim
Kristine Johnson
Sun-Young Park
Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
Cogent Business & Management
security breach
data breach
cyber crisis communication
corporate public relations and strategic communication
information management
title Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
title_full Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
title_fullStr Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
title_full_unstemmed Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
title_short Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity
title_sort lessons from the five data breaches analyzing framed crisis response strategies and crisis severity
topic security breach
data breach
cyber crisis communication
corporate public relations and strategic communication
information management
url http://dx.doi.org/10.1080/23311975.2017.1354525
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