Stylistic Motivation in Amharic Media Language Use

<p>This article looked into the stylistic motivations of English words used in Amharic media. It used the qualitative descriptive approach to examine the data of this research so as to be able to investigate the stylistic motivation of language use in the Amharic media programs that...

Full description

Bibliographic Details
Main Authors: A.M. Mekonnen, E. Hussien
Format: Article
Language:Russian
Published: Moscow State University of Psychology and Education 2023-01-01
Series:Язык и текст
Online Access:https://psyjournals.ru/en/journals/langt/archive/2023_n2/Mekonnen_Hussien
_version_ 1797791679336415232
author A.M. Mekonnen
E. Hussien
author_facet A.M. Mekonnen
E. Hussien
author_sort A.M. Mekonnen
collection DOAJ
description <p>This article looked into the stylistic motivations of English words used in Amharic media. It used the qualitative descriptive approach to examine the data of this research so as to be able to investigate the stylistic motivation of language use in the Amharic media programs that are concerned with sport, medical science, and science and technology. Purposive sampling was used to select these programs, resulting in 1090 bilingual extracts. The English words were given due focus to examine the stylistic motivation that they have served in the Amharic media. In this study, it is found that there are numerous examples of English borrowing used in the Amharic media because they are shorter and more economical (i.e., for their brevity) than their Amharic counterparts. It is also found in this study that English loan words are used in Amharic media in order to precise some words for which there is no unequivocal Amharic equivalent. Employing variation of expression to avoid tedious recurrence of words in Amharic media is another finding in this study. Therefore, three aspects of the stylistic motivation developed by Galinsky are found to be available in the Amharic media language.</p>
first_indexed 2024-03-13T02:22:16Z
format Article
id doaj.art-ae042ddbc56f4b90a3148aa78c05e2d3
institution Directory Open Access Journal
issn 2312-2757
language Russian
last_indexed 2024-03-13T02:22:16Z
publishDate 2023-01-01
publisher Moscow State University of Psychology and Education
record_format Article
series Язык и текст
spelling doaj.art-ae042ddbc56f4b90a3148aa78c05e2d32023-06-30T08:26:27ZrusMoscow State University of Psychology and EducationЯзык и текст2312-27572023-01-01102385610.17759/langt.2023100204Stylistic Motivation in Amharic Media Language UseA.M. Mekonnen0https://orcid.org/0000-0002-2159-4632E. Hussien1https://orcid.org/0009-0003-2206-4865Addis Ababa UniversityAddis Ababa Science and Technology University <p>This article looked into the stylistic motivations of English words used in Amharic media. It used the qualitative descriptive approach to examine the data of this research so as to be able to investigate the stylistic motivation of language use in the Amharic media programs that are concerned with sport, medical science, and science and technology. Purposive sampling was used to select these programs, resulting in 1090 bilingual extracts. The English words were given due focus to examine the stylistic motivation that they have served in the Amharic media. In this study, it is found that there are numerous examples of English borrowing used in the Amharic media because they are shorter and more economical (i.e., for their brevity) than their Amharic counterparts. It is also found in this study that English loan words are used in Amharic media in order to precise some words for which there is no unequivocal Amharic equivalent. Employing variation of expression to avoid tedious recurrence of words in Amharic media is another finding in this study. Therefore, three aspects of the stylistic motivation developed by Galinsky are found to be available in the Amharic media language.</p>https://psyjournals.ru/en/journals/langt/archive/2023_n2/Mekonnen_Hussien
spellingShingle A.M. Mekonnen
E. Hussien
Stylistic Motivation in Amharic Media Language Use
Язык и текст
title Stylistic Motivation in Amharic Media Language Use
title_full Stylistic Motivation in Amharic Media Language Use
title_fullStr Stylistic Motivation in Amharic Media Language Use
title_full_unstemmed Stylistic Motivation in Amharic Media Language Use
title_short Stylistic Motivation in Amharic Media Language Use
title_sort stylistic motivation in amharic media language use
url https://psyjournals.ru/en/journals/langt/archive/2023_n2/Mekonnen_Hussien
work_keys_str_mv AT ammekonnen stylisticmotivationinamharicmedialanguageuse
AT ehussien stylisticmotivationinamharicmedialanguageuse