EXPLORING VIRTUAL AND AUGMENTED REALITY IN THE HOSPITALITY INDUSTRY: A BIBLIOMETRIC ANALYSIS

EXPLORING VIRTUAL AND AUGMENTED REALITY IN THE HOSPITALITY INDUSTRY: A BIBLIOMETRIC ANALYSIS

Purpose – Virtual reality (VR) and augmented reality (AR) technologies are evolving, with scholars highlighting important roles and potential advantages for their use, particularly in the hospitality sector. This bibliometric study examined VR/AR research in the hospitality industry to take stock...

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Bibliographic Details
Main Authors:	Rab Nawaz Lodhi, Carla Del Gesso, Muhammad Asif, Cihan Cobanoglu
Format:	Article
Language:	English
Published:	Faculty of tourism and hospitality management 2024-01-01
Series:	Tourism and Hospitality Management
Subjects:	virtual reality augmented reality virtual environments hospitality industry technology bibliometric analysis
Online Access:	https://thm.fthm.hr/current-issue/send/71-vol30no1/1038-exploring-virtual-and-augmented-reality-in-the-hospitality-industry-a-bibliometric-analysis

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