Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs

Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium en...

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Bibliographic Details
Main Authors:	Ni Made Wahyuni, I Made Sara
Format:	Article
Language:	English
Published:	Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2020-07-01
Series:	Journal of Economics, Business & Accountancy
Subjects:	market orientation; customer engagement; innovation performance
Online Access:	https://journal.perbanas.ac.id/index.php/jebav/article/view/2040

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