The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta

Islamic banking is currently growing and continues to have positive growth in recent times. Although the development is very rapid, it is still quite difficult for Islamic banking to compete with conventional banking. The study aimed to analyze the effect of the variables of religiosity, reputation...

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Main Authors: Radja Rabbani Mahesazzumar, Mira Rahmi
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2022-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2124
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author Radja Rabbani Mahesazzumar
Mira Rahmi
author_facet Radja Rabbani Mahesazzumar
Mira Rahmi
author_sort Radja Rabbani Mahesazzumar
collection DOAJ
description Islamic banking is currently growing and continues to have positive growth in recent times. Although the development is very rapid, it is still quite difficult for Islamic banking to compete with conventional banking. The study aimed to analyze the effect of the variables of religiosity, reputation, and location on the decision of Generation Z to use Islamic banking, especially in Jakarta. The data collection technique used a purposive sampling technique with 91 Islamic bank customers. The data analysis technique with SmartPLS 3.2 software. The results of the study are as follows (1) The religious variables have an insignificant effect on the decision to use Islamic banks, (2) the reputation variable has a significant effect on the decision to use Islamic banks, and (3) the location variable has a significant effect on the decision to use Islamic banks. The limitations of the study where the researcher only uses three independent variables and relatively small because it is only Generation Z in Jakarta. Hopefully, the research will be helpful for Islamic banking to take action to continue to improve its reputation and increase the distribution of bank locations to reach more people.    
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spelling doaj.art-ae17ecb9ef09429db7e2fdb94959b5232024-02-02T08:50:01ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2022-07-015210.31538/iijse.v5i2.2124The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in JakartaRadja Rabbani Mahesazzumar0Mira Rahmi1Universitas Pembangunan Nasional Veteran Jakarta, Depok, IndonesiaUniversitas Pembangunan Nasional Veteran Jakarta, Depok, Indonesia Islamic banking is currently growing and continues to have positive growth in recent times. Although the development is very rapid, it is still quite difficult for Islamic banking to compete with conventional banking. The study aimed to analyze the effect of the variables of religiosity, reputation, and location on the decision of Generation Z to use Islamic banking, especially in Jakarta. The data collection technique used a purposive sampling technique with 91 Islamic bank customers. The data analysis technique with SmartPLS 3.2 software. The results of the study are as follows (1) The religious variables have an insignificant effect on the decision to use Islamic banks, (2) the reputation variable has a significant effect on the decision to use Islamic banks, and (3) the location variable has a significant effect on the decision to use Islamic banks. The limitations of the study where the researcher only uses three independent variables and relatively small because it is only Generation Z in Jakarta. Hopefully, the research will be helpful for Islamic banking to take action to continue to improve its reputation and increase the distribution of bank locations to reach more people.     https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2124LocationReligiosityReputationSharia BankingGeneration Z
spellingShingle Radja Rabbani Mahesazzumar
Mira Rahmi
The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta
Indonesian Interdisciplinary Journal of Sharia Economics
Location
Religiosity
Reputation
Sharia Banking
Generation Z
title The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta
title_full The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta
title_fullStr The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta
title_full_unstemmed The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta
title_short The Analysis of Factors Influencing Decisions on The Use of Sharia Banking in Generation Z in Jakarta
title_sort analysis of factors influencing decisions on the use of sharia banking in generation z in jakarta
topic Location
Religiosity
Reputation
Sharia Banking
Generation Z
url https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2124
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